WynnBET sportsbook & Casino
When Wynn Resorts launched WynnBET in 2020, the goal was to bring the sophistication and allure of the Wynn brand into the fast-moving world of online sports betting and casino gaming. What began as an extension of the resort’s creative team quickly grew into its own operation, and that’s where I came in.
I joined to help build the internal creative team and establish a new brand identity from the ground up. The sports betting space was already crowded, filled with loud and aggressive visuals, so we took a different approach. We wanted WynnBET to feel elevated and confident, reflecting the luxury and polish the Wynn name was known for while still standing apart in a competitive market.
Even though WynnBET ceased operations in 2024, this remains one of my proudest projects. It was the first time I could see my creative fingerprints on every piece of the brand, from the smallest social post to the largest campaign.
Art Direction | Branding | Concepting | Design & Illustration
The result was a fresh and distinctive visual system that redefined how a betting brand could look and feel. I led the creation of the full identity, refining the logo, building a color palette and hierarchy, crafting custom typography and iconography, and developing photo treatments that carried through every campaign. We documented everything in a comprehensive brand guide that became the standard for both internal teams and external partners. You can view the entire brand guide here.
More work
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BP Store signage
Revitalizing ampm’s in-store signage system for clarity, consistency, and impact. Driving stronger promotional performance and a unified brand presence across bp’s US convenience network.
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Kentucky Derby cards
How a nostalgic idea turned into a fan-favorite Derby tradition. A look at how I brought digital trading cards to life for TwinSpires and the Kentucky Derby.