Experience

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Skills


• Brand Strategy & Identity Systems

• Integrated Campaign Development (Digital, Print, OOH)

• Data-Driven & Insight-Based Design

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Firefly)

• Figma

• Canva

• Creative Storytelling & Visual Communication

• Stakeholder Presentation & Collaboration

• Agile Workflow & Cross-Functional

• Team Leadership

Work Experience


bp

Louisville, Kentucky
Graphic Design Lead, January 2024 – September 2025
Leveraging my background in fast-paced, creative environments, I transitioned into a print-focused role where I had the opportunity to work extensively with large-scale materials—an exciting first in my career. Immersing myself in the world of four-color process printing, I embraced new challenges and quickly adapted to the technical and creative demands of the medium. I played a key role during a shift from agency-produced point-of-purchase (POP) materials to a fully in-house approach. During this transition, I reimagined signage to be more impactful and consumer-focused, ultimately streamlining the visual identity across multiple brands. In this role, I deepened my knowledge of pre-flighting and pre-press workflows through close collaboration with print vendors. I also strengthened my time management skills and refined my eye for detail—both critical to delivering high-quality, deadline-driven print solutions.

Wynnbet

Las Vegas, NV
Senior Graphic Designer, March 2022 - Present
Developed brand identity, including but not limited to guidelines, image treatments. logos, and visual concepts for the WynnBET brand. Developed visual identities for campaigns and promotions (in both digital and print formats) for both sports betting and igaming (online casino) verticals for both the internal marketing department and outside agencies. Developed visual concepts for partnerships with multiple professional sports organizations including the Detroit Lions, Indianapolis Colts, New York Jets and NASCAR. In addition, developed visual concepts for multiple brand ambassadors including Shaquille O’Neal.  Materials created include brand guidelines, betting guides, email, social media, digital banners, billboards, etc. All marketing materials created in accordance with multiple individual state policies and guidelines. Worked closely with VPs, and directors individually, as well as being a design lead within the creative team.  Worked on major campaigns, including but not limited to Super Bowls, March Madnesses and state launches.

Churchill Downs, inc.

Louisville, Kentucky
Graphic Designer, August 2018 - March 2022
TwinSpires

Developed branding, visual concepts for campaigns and advertisements (in both digital and print formats) as well as assets for professional sports and casino for internal marketing department and outside agencies. Marketing materials created include email, social media, digital banners, billboards, betting guides, wall decals, etc. Experience working both individually and alongside design team. Worked on major campaigns, including but not limited to Super Bowls, March Madnesses and Kentucky Derbys. Experience in the sportsbook, casino and horse racing industries.

CafePress, Inc.

Louisville, Kentucky
Graphic Designer, September 2016 - August 2018
Produced original designs that print on a multitude of products. Created designs for many different styles and categories. Designs including but not limited to: personalizable gifts and licensed content for partners including Fox, Hasbro, Pixar, Marvel, HBO and Peanuts among others. In addition to creating designs for products, also produced email and social post creative as well as digital banners.

Job News USA

Louisville, Kentucky
Senior Designer, June 2016 - September 2016
Graphic Designer, May 2010 - June 2016

Design of nationwide Career Fair information, advertisements and flyers in both online and print formats. Over 6 years experience working both individually and alongside design team creating help wanted ads for various clients nationwide. Ads were created for both print and digital formats on tight deadlines, with input from sales force. Layout numerous print publications for multiple markets. Also gained experience as a data quality analyst for job postings on company website.

Price Weber

Louisville, Kentucky  
Intern, Fall 2009
Worked with creative team on various projects, ranging from assembling sales packets to revising materials for clients.

Freelance

2009 - Present
Produced various projects for clients including logos, posters, handbills, flyers, business cards and wedding invitations.

Education


Jefferson Community and Technical College

Louisville, Kentucky
Associate in Applied Science Degree
Communication Arts Technology, Advertising Design
Multimedia Certificate
Photography & Web Design
December, 2009